Ali Kordasti Winnipeg, Manitoba Process design & operations analysis Open to roles

Twenty-one years building the systems, not just using them

Ali Kordasti

Process Design & Operations Analyst — Winnipeg, Manitoba

Industrial engineer in planning and systems analysis. I founded and ran a multi-branch education company for twenty-one years and built the measurement, governance and quality systems it operated on — a weighted twenty-index performance instrument under formal document control, a scored decision platform that every strategic proposal passed through, and a pilot-first approach to process change that doubled enrolment conversion before it was scaled. Now doing the same work in Canada, for someone else's organization.

[email protected] linkedin.com/in/kordasti Selected work ↓
Selected work
01
Ref
FM0101/00
Domains
3 scored
Indices
20
Weights
1–6
Total
1,560 pts
Sources
2 independent

A weighted performance measurement instrument, under document control

The organization needed to know how well teaching was actually being delivered across three branches, continuously, without relying on anyone's impression. I designed a twenty-index instrument spanning three scored domains, each index weighted one to six, totalling 1,560 points, issued and revision-controlled as a formal document.

It drew on two independent data sources that could be checked against each other: structured lesson observation, and per-lesson assessment submitted by students. Results were published as branch rankings, so every teacher could see their standing at any time rather than learning it once a year. Measurement became a live signal instead of an annual verdict.

Instrument FM0101/00 — weight allocation 3 domains · 20 indices · 78 weight pts · 1,560 max
Bar length shows the weight assigned to each index (1–6); brass marks the heaviest. Points available = weight × 20.
What it demonstrates KPI and measurement system design · weighting and scoring models · document control and revision governance · multi-source data validation
02
Baseline
35%
Result
70%
Method
Single-site pilot
Cohort
~12 per session
Cycle
Same-session

Doubling enrolment conversion, piloted before it was scaled

Enrolment ran on walk-ins converting at 35%. I replaced it with free weekend seminars, run hourly across branches to groups averaging twelve, in which attendees were assessed themselves — experiencing the institute's evaluation method rather than being told about it. Each attendee sat a smartboard-delivered placement test and left the same session with four-skill results, a live speaking assessment and a placement recommendation.

The redesign ran at one branch first, measured against the existing 35% baseline, and was scaled only once the result held. Administrators scored answer sheets and entered results while the lecture was still running, so a multi-day turnaround became a same-session outcome.

What it demonstrates Current-state / future-state analysis · pilot design and test-and-learn validation · parallel processing to remove queue time · benefits validation against baseline
03
Proposals
100+ processed
Scope
All strategic decisions
Access
Any staff member
Scoring
Multi-criteria
Build
Excel → web platform

A multi-criteria decision platform every proposal passed through

Decisions were being made the way they are in most owner-run companies: by the owner, from intuition, with no record. I built a governance platform where any staff member could submit a proposal, have it evaluated by colleagues through structured pros and cons, and see it scored across weighted dimensions. Over a hundred proposals ran through it, and every strategic decision was routed through the same path — including my own, submitted for assessment on identical terms.

The scoring logic was prototyped in Excel and used for live decisions first. Only once it had proven itself in daily use did I specify and deliver the online platform that carried the proposal, scoring and dashboard functions across all branches.

Decision record — fourth branch? Move the weights
The option scores are fixed; only the weights move. This is the mechanism the platform ran on — the decision follows from what the organization decided mattered, and it is visible to everyone who disagrees with it.
What it demonstrates Weighted multi-criteria decision models · governance framework design · requirements specification · prototype-then-productize delivery
04
Year
2009
Change
Final exams removed
Cadence
Per lesson
Certificates
1 week → same day
Adoption
Campaign-led

Replacing end-of-course exams with continuous in-process measurement

End-of-course examinations produced a single late verdict and a marking cycle that delayed every certificate by at least a week. I abolished them and moved assessment into the lesson itself: teachers credited strong questions and answers in real time through a panel docked in the corner of the smartboard. Distributions were analysed statistically and outliers reassigned to higher or lower terms, holding each class to a consistent ability level.

Process change fails on adoption more often than on design, so it launched behind a deliberate internal and customer-facing campaign — "No More Tests" — framed around the stress that undermines learning. Staff and students pulled for it rather than resisting it. Removing the marking cycle allowed same-day certificate issue, automated to SMS and email.

What it demonstrates Process redesign · statistical quality control · change adoption and stakeholder communication · cycle-time reduction · workflow automation
Background
2003 – 2024
Three branches

Founder & Managing Director — Kordasti Cultural Institute

Grew from six students to approximately 500 concurrently enrolled across three branches with around 35 staff, and held that level for two decades. The ceiling was a decision rather than a limit: modelling showed further branches would erode break-even against real-estate costs, so capacity was capped and effort redirected to quality, efficiency and course completion. Recruited, trained and developed over 100 teachers against a standardized methodology.

2009 – 2011
Nationwide

Founder — ZabanCell, SMS-based learning service

Procured a nationwide SMS delivery platform and ran mass-media acquisition to roughly 2,000 monthly paying subscribers, supported by 15 operators. Closed the service on cost evidence when platform and staffing costs outgrew subscription revenue, and repurposed the brand into supervised paid self-study facilities at every branch.

2018 – present

Independent representative — education sector

Exclusive country representative for TrackTest online English proficiency testing, driving approximately 40,000 free placement registrations and an estimated 2,000–3,000 paid certifications. Referral partner for International House London. Representation carries no territorial limitation and is currently being extended to Manitoba.

2018 – present

Remote delivery infrastructure & online instruction

Provisioned and administered a dedicated server and deployed Adobe Connect in 2018, two years before the pandemic, running live classes for students across Australia, Canada and Europe under severe infrastructure and licensing constraints. 3,555 lessons delivered on Preply, rated 4.9 / 5 across 84 reviews.

Capabilities & credentials

Analysis

  • Process mapping and redesign
  • Current-state / future-state analysis
  • Root cause analysis
  • Capacity planning
  • Benefits validation

Measurement & governance

  • KPI and measurement system design
  • Weighted multi-criteria decision models
  • Quality management systems
  • Document control
  • Change adoption

Tools

  • Advanced Excel modelling & automation
  • KPI dashboard design
  • Power BI in progress
  • SQL in progress
  • AI / LLM tooling

Credentials

  • BSc Industrial Engineering — Planning & Systems Analysis, IA University, 2004
  • Lean Six Sigma Green Belt in progress
  • ECBA, IIBA exam booked
  • Business Analysis & Modelling, MPT Academy, 2020
  • Translator, Sun Tzu's The Art of War, 2004 — fifth printing

If you are looking for someone who has designed measurement systems rather than only reported against them, I would like to talk.

Email me